It stands to reason that people are more likely to watch TV shows starring their favorite actors and buy products sold by their favorite brands. To determine who and which these are, marketers turn to the Q score—a measure that uses opinion polls to quantify popularity. Since it tracks likability rather than just recognizability or viewership, the Q score is often touted as more valuable than other popularity measurements. What was Albert Einstein's Q score in 2000, 45 years after his death?
Back in the day
At a time when soda fountains were popular in the US due to the widespread belief that carbonated water was good for the health, American pharmacist John Pemberton came up with his own formula for a health tonic. Among its ingredients were cocaine, derived from the coca leaf, and caffeine, derived from the kola nut, leading to the name Coca-Cola. It was initially sold as a patent medicine for five cents a glass. What serious ailments did Pemberton claim Coca-Cola had the power to cure?
Born on a day like today
Though he was a qualified doctor, lawyer, and journalist by the time he was 24, Walker had his sights set on a more adventurous career path. In 1853, he attempted but failed to seize and govern the Mexican province of Lower California. Undeterred, he led a small band of mercenaries to Nicaragua two years later, overthrew the government, and briefly served as president before being ousted. Despite his earlier failures, he tried once more to conquer Central America in 1860. What happened?