As their final film-school project, two Czech students, VÃt KlusÃ¡k and Filip Remunda, perpetrated a massive hoaxâ€”and filmed it. Called Czech Dream, the 2004 documentary follows the pair as they convince a public relations agency to create an advertising campaignâ€”complete with billboards, TV commercials, and a jingleâ€”for the launch of a fake department store. It worked; 3,000 shoppers showed up to an empty field for the grand opening of the â€œstore.â€ How did the customers react to the ruse?
Back in the day
TenochtitlÃ¡n was the flourishing capital of the Aztec Empire with an estimated population of between 200,000 and 300,000, a unique system of lake agriculture known as chinampas, and a ceremonial precinct that contained a great pyramid sacred to the Aztec war god Huitzilopochtli. HernÃ¡n CortÃ©s was routed from the city in 1520, but returned a year later, took the city after a three-month siege, and razed it. What city did CortÃ©s found on the ruins of TenochtitlÃ¡n?
Born on a day like today
Odoevsky was a prominent Russian philosopher, writer, music critic, philanthropist, and pedagogue who was recently credited with having predicted "blogging" and the basic principles of the Internet. Written in 1837, his novel, Year 4338, describes a magnetic telegraph that allows the occupants of different houses to communicate. Odoevsky also wrote tales for children and phantasmagoric stories for adults. With which famous Russian poet did he co-edit the journal Sovremennik?