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General Mills Introduces Cheerios as CheeriOats

The introduction of Cheerios on May 1, 1941, under the name of "CheeriOats," was marked by an aggressive marketing campaign. The cereal's original mascot, "Cheeri O'Leary," was short-lived, but successful advertising and an association with The Lone Ranger led to sales of approximately 1.8 million cases of the cereal in the first year alone. In 1945, the name of the cereal was changed to Cheerios. What became its new slogan?

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Malcolm X

Malcolm X was a militant civil rights leader. While serving a prison sentence for burglary, he joined the Black Muslims sect, led by Elijah Muhammad, and converted to Islam. On his release he campaigned for black separatism, but in 1964 he modified his views and publicly broke with the Black Muslims; he founded the Islamic, socialist Organization of Afro-American Unity and preached racial solidarity. In 1965 he was assassinated while addressing a rally in NY. Who was convicted of his murder?

Born on a day like today

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John Woo

Woo is a Chinese film director known for the ballet-like violence in his movies, which belong to a genre originating in Hong Kong called "heroic bloodshed." He grew up in the slums of Hong Kong where, as a child, he witnessed a man being killed on his front steps. He gained international recognition with The Killer and moved to the US in the early 1990s, where he has since directed Windtalkers and many other movies. What is his favorite film of all time?

Last updated on Tuesday, 1st May 2007

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